The Annenberg Center has managed the development and delivery of many well-attended audio-teleconferences. Each teleconference site pre-registers for a particular broadcast airdate and is sent the toll-free dial-in number and supplemental print material in advance. Participants convene at their location with a speakerphone, or can participate individually via telephone. Audio-teleconferences typically consist of a didactic presentation or roundtable discussion, followed by a live question and answer teleconference session, where each site can participate live with the program faculty. Augmented by printed program syllabi, audio-teleconferences allow caregivers and their peers to interact with nationally recognized experts to discuss timely and relevant issues they can put to immediate use in their practice.

The Annenberg Center has been successful at audience generation for these programs through a combination of promotional mailings and grass-roots recruitment. We have exceeded projected attendance even when a limited number of airdates have been scheduled.

This educational format, an Annenberg original, combines the cost effective reach of an audio-teleconference together with the presentation excitement of videotape. V-DATs deliver the program information in a compelling videotape based format, combined with an interactive audio-teleconference question and answer session with selected program faculty. Sites sign up for specific broadcast dates and convene at their location with a VCR and speakerphone. At the scheduled time, sites dial in and then collectively watch the pre-recorded video. At the close of the video portion of the program, phone lines are opened for live Q&A with each site getting their chance for a discussion with selected program faculty.

The Annenberg Center has been successful at audience generation for these programs through a combination of promotional mailings and grass-roots recruitment. We have consistently met projected attendance.

The Annenberg Center also produces on-demand programs based on live teleconferences, extending the reach of these live educational programs. Each teleconference site or clinician registers for the program and receives the toll-free dial-in number and supplemental print material in advance. The participants can dial in at their convenience and listen to a pre-recorded audio teleconference and an edited "Best of Q&A" from the teleconferences.